Goodbye Business Plan. Hello Strategy Map!Goodbye Business Plan. Hello Strategy Map!Goodbye Business Plan. Hello Strategy Map!Goodbye Business Plan. Hello Strategy Map!
  • Software
    • Why MPOWR Envision
    • Strategy Execution Software
    • Features
    • Pricing
  • Services
    • Strategy Consulting
    • Execution Accelerator
    • Premier Support
  • Resources
    • Strategy Resources
    • Blog
    • Verified Reviews
    • Strategy Execution Calculator
    • Case Studies
  • Support
  • About
    • Our Story
    • Meet Our Team
    • Careers
    • News
  • Contact Us
  • Request Demo
7 Attributes of an Executive Director
7 Qualities of an Effective Nonprofit Executive Director
October 20, 2020
Strategic Planning Horror Stories
Horror Stories: Monster Tales from a Not-For-Profit Strategic Planner
October 20, 2020

Goodbye Business Plan. Hello Strategy Map!

Published by Nellie Miller, MBA
Categories
  • Leadership Tools
  • Strategy Execution
Tags
Goodbye Business Plan

Strategy Maps in 4 Steps:

  1. Strategy Maps are a one-page visual overview of your organizational perspectives and objectives to help explain and drive strategy to all levels of the organization.
  2. Strategy Maps were developed by Harvard Professors Robert S. Kaplan and David P. Norton
  3. Strategy Maps will help with strategy execution and revenue growth
  4. The process starts with a one-page document

What Exactly Is a Strategy Map?

 

Strategy mapping was created in the 90s by Harvard Professors Robert S. Kaplan and David P. Norton. They also created the balanced scorecard which has a primary focus of being a feedback tool. The balanced scorecard methodology includes strategy mapping, the most essential and important step of the two.

A business strategy should be defined by more than just traditional balance sheets and income statements – that’s where a strategy map comes in!

Strategy mapping is a tool to show corporate stakeholders the overall business strategy from an internal and external perspective. This helps align their organization to meet customer expectations. It is meant to give a more complete perspective that includes financial and non-financial factors including learning and growth.

By using this method, a company will develop a better agile internal business process and execute its strategic priorities. It’s a way for an organization to identify gaps within the strategy structure while leading with their mission, vision, and values. If your business cannot display its strategy on one page it shows that the business hasn’t developed and understood the strategy enough. Many businesses can explain their strategy on multiple pages, but being able to digest a complex strategy in a simple one-page format helps the organization understand what they are trying to do. The map is a simple document, but essentially one of the most important in your strategy execution.

 

“If you can not measure it, you can not improve it.” 

– Kaplan

 

What a Strategy Map Will Help you Achieve?

 

Mapping out your strategy will help you understand your business plan, achieve strategy execution, and help generate revenue growth. Simply put, if you don’t have one and you’re working towards a big picture, will you actually get there? By first creating a strategy map you set the guidelines for your entire strategy to align with your mission, vision, and value statements. If you haven’t touched on those, we recommend defining them before advancing to your strategy map.

Free Mission, vision, and value statement guides from MPOWR Strategy Executive, Andrea Gibbs:

  • Create Your Mission Statement Here
  • Create Your Vision Statement Here
  • Create Your Values Here

 

The Process

 

Even if you have a strategy software to track your strategy a business should still create a strategy map. Creating a strategy map is an easy process, we recommend starting in a Word or Google Document. The process starts with a one-page layout of your business perspectives. Your business perspectives should align with your mission, vision, and values of your strategy and typically touch on the following strategy themes and perspectives, but if theses perspectives don’t fit the organization they can be adapted:

  • Financial Perspective
  • Customer Value
  • Internal Perspective
  • Learning and Growth Perspective

Within the perspectives, you will then choose strategic objectives for your business that tie into your overarching strategy. If you are just starting out with your strategy map for the first time, start with fewer objectives. It’s important not to dilute your overall strategy; the goal is to keep your map concise and get it on one page.

 

Building Your Map

 

When building your strategy map, have fun with it! Maps should also be branded and become part of your new employee onboarding process. It’s important to include alignment within your organization so all stakeholders, employees included, can see where the company is heading and what their own role is within your strategy map.

A map will help eliminate gaps by giving a clear view of where your organization is going with short-term and long-term strategic goals. It will also help manage KPI’s in the future by tying them back to these initial strategic initiatives.

Here are some basic tips when creating your new map:

 

  • The map is typically outlined by shapes to help distinguish between an object (circles, squares, etc.).
  • On one side list your overarching perspectives (Learning and Growth, financial, customer, internal, etc.)
  • Next, you will list your objectives that tie into those perspectives on the right-hand side
  • See the strategic mapping template below, which uses bold colors to distinguish between perspectives and objectives

 

Strategy Map Example:

 

Strategy Map Example

The perspectives are outlined on the left in purple which are the key drivers for what will bring long term value to stakeholders. The objectives then tie into the perspectives on each line. The rule of thumb is to have at least one financial objective along with at least seven non-financial objectives.

With the strategy map, the financial perspective will help tie non-financial objectives into a long-term strategy. The above example outlines one perspective per line with similar objectives, but feel free to outline your map with your own colors or shapes to help you define your perspectives and objectives.

 

“The stakeholder approach to performance measurement starts by defining objectives for what each stakeholder group expects from the corporation and how each group contributes to the success of the corporation”

– Kaplan & Norton

By outlining the themes and perspectives in the strategy map a business will have a clearer view of what they need to write for the business objectives to accomplish stakeholder value. Keeping perspectives on the key four themes will help an organization hone in on a tangible strategy map that businesses will actually execute.

More Strategy Mapping Examples:

 

It is best to have a visual representation of your broader strategic plan. With a strategic management tool like MPOWR Envision, you can visually see your strategy in real-time with our strategic planning software. This lets your internal stakeholders know right away whether your strategic themes are healthy or need attention to meet your business goals. Think of it as modern-day strategy management!

Sunburst

The below maps are other great examples of for-profit and not-for-profit strategy mapping! Don’t get discouraged if you have a hard time laying out your map. Start with the perspectives and work your way through the objectives with your teams in a list format and then transfer into a map setting in a document or other software.

Example Map

(Source: Kaplan and Norton)

The above strategy map was developed by Kaplan and Norton, the strategy mapping founders themselves. It outlines perspectives, objectives, and the flow from learning and growth through financial perspectives. This is a great example of utilizing different shapes throughout your map to define the different flows between perspectives and objectives within your strategy.

Example Map 2

This example from Monash University is another strategy map example but from a non-profit perspective. Whether your focus is on a for-profit or not-for-profit organization, you will gain great value by creating a map to share within your organization.

The key take-away with your strategy map is that it will look different depending on how the organization wants to layout their map with perspectives and objectives. The document could be extremely creative or simple and to the point. As long as the organization has clearly defined their strategy with its mission, vision, and values and using those statements as a guide, there isn’t a wrong way to start creating a map. Focus on the four main perspectives and then outline the objectives.

Did you know that MPOWR leaders have years of experience in Strategy Mapping along with various other strategy development methods and tools? For fast-paced companies, we understand time and resources are limited, so MPOWR Envision offers our expert team to yours! Book a consultation with one of our strategy executives today to start executing and measuring results!

Jeff

He is a former MBA program director and professor emeritus. He’s consulted for companies in leadership and strategy and is a partner with an international affiliate. Jeff earned his MBA from Eastern Illinois University.

Jeff has trained and consulted various size organizations in a wide variety of fields. He has even attended training from the Palladium group, which was founded by Kaplan and Norton.—making him a go-to for your strategy mapping questions.

 

Andrea

She is a master of expertise in helping companies define their strategies and actually have them execute their goals. Andrea has helped numerous companies by teaching and training others in organizational strategy, implementation, and communication. She has helped countless for-profit and not-for-profit organizations as well as numerous MBA students in her classroom. She also created a free 30-minute consulting brief to help non-profits and for-profit companies execute.

Share
Nellie Miller, MBA
Nellie Miller, MBA

Related posts

The importance of strategy software in your business
December 16, 2020

The Importance of Strategy Software in Your Business


Read more
VRIO Framework: How it can work for your strategy planning and execution
December 14, 2020

VRIO Framework:  What it is and How to Use it Effectively


Read more
Go from SWAT to OSotu!
November 10, 2020

Go from Strategic Planning with SWOT to Osotu!


Read more

Comments are closed.

Posts by Category

  • Alignment & Transparency
  • Communication
  • Culture
  • Leadership Tools
  • Strategy Execution
  • Visibility

Posts by Author

  • Jeff Fahrenwald
  • Dave Franklin
  • Andrea Gibbs
  • Matt Heggelund
  • Nellie Miller
  • Brittany Ray
  • Bob Saiz
  • Lauren Zerey

Join 15,000+ professionals who get our strategy news and tips monthly

Also of Interest
  • Tools For Strategy Execution
  • Envision Software Support
  • Prioritization Strategy

303 North Main Street
Suite 800
Rockford, Illinois 61101
(815) 997-1660

Software

  • Why MPOWR Envision
  • Strategy Execution Software
  • Features
  • Pricing

Services

  • Strategy Consulting
  • Execution Accelerator
  • Premier Support

Resources

  • Strategy Resources
  • Blog
  • Verified Reviews
  • Strategy Execution Calculator
  • Case Studies

Helpful Links

  • Request MPOWR Envision Demo
  • Contact Us
  • Support

About

  • Our Story
  • Meet Our Team
  • Careers
  • News

© 2021 MPOWR Envision. All Rights Reserved.

  • Security
  •  | 
  • Privacy Policy
  •  | 
  • Terms
This website uses cookies and other tracking technology to collect information about how you interact with our website and allow us to remember you. We use this information in order to improve and customize your browsing experience, assist with promotional and marketing efforts, and for analytics and metrics about our visitors. To find out more, see our Privacy Policy.
Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Functional

Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.

Performance

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

Analytics

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.

Advertisement

Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.

Others

Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.

SAVE & ACCEPT