What are the guiding principles of the organization? What are the practices by which we will guide our organization? Values are the strainer through which you pass all of your activities to make sure you are adhering to what you hold to be true. Values can be added to but values are at the core of your beliefs and should not vary from plan to plan. Values can be publicly stated but don’t have to be. Values statements can be stated as single sets of nouns:
  • Artistic
  • Creative
  • Understanding
  • Professional
  • Customer-focus
  • Knowledgeable

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