FROM CHAOS AND STRESS TO SUCCESSFUL STRATEGY EXECUTION THAT EXCEEDS SALES GOALS
Sheketta Mister loves a good process.
“Coming from a heavy project management background, there’s a process to everything I do in my life,” Mister shares. It’s helped her move up the ladder and mobilize teams across a range of complex industries, including life sciences, technology and finance.
As the founder of Mister Analytics, Mister provides product development and project management consulting services to companies in these industries. She’s a visionary who makes sense of the chaos companies so often experience. Many times, she does that by helping her clients design systemic structures around their vision, and executing strategies.
“You need a strategy and a science to everything you do,” she says, emphasizing how critical it is to follow through on a strategy. “Rinse, repeat and tweak. If you don’t do this, you won’t grow. You’re on the bridge to nowhere.”
A Toolbox that Grows with Your Strategy
Once Mister outlines her initial strategy and starts implementing it, she makes “it more complex every time I tweak it, in order to grow and build levels 1, 2, 3, 4,” she says.
Her execution-oriented thinking has helped her drive innovation in clients’ companies. That has led to successful, profitable products that resonate with customers time and again.
But her digital toolbox didn’t support her process well. “It’s chaotic having everything on Google Drive – folder after folder, no structure, no system, no strategy. It was all in my head, and it was driving me crazy. I needed to get it out of my head and create a system,” she says.
That became especially important when she started working with a client who didn’t share her passion for strategy execution.
Changing the Game with Strategy Execution
Mister has seen it firsthand, working with senior leaders who are experts in their fields, yet are not as familiar with business processes, strategy execution and the technology that supports turning an idea into actionable steps and bottom line results.
Exceeding Her Sales Goal in Month #1
Mister’s experience over the years, and everything she has studied, helped her know how to encourage her client’s team to trust her enough to get out of that comfort zone, and keep practicing the work that felt uncomfortable and challenging to apply.
At the same time, Mister knows that, at a certain point, the business leaders have to be willing to make the change. “I’m the consultant and it’s their company. They can decide, ‘I won’t do it like that,'” she says. So sometimes, Mister takes a step back instead of “pushing. [After some resistance from the business leaders], I’ve been letting them see for themselves how things turn out,” she says.
How to Start Creating a Culture of Execution
Your organizational culture is a critical part of successful strategy execution. Without the right environment, your strategy will remain simply ideas in a spreadsheet or
- A culture of execution takes commitment from the top. If leaders do not make the plan a priority, their teams won’t either. Leadership has to be a strong advocate for focusing on the plan goals.
- Before you can begin to realize strategy execution, assess your current culture. Where are you on your strategic journey?
Take our Strategy Readiness Assessment to find out.
- Strategy execution takes work. Cultural shifts do not happen overnight, but if leadership commits to dedicating time and resources to the governance of your strategy and its execution, you will see results happen.