A Culture Transformation: How SupplyCore Inc. Re-Envisioned Strategy Execution
Back in 1998, SupplyCore was an 11-year-old company, a distributor to the aerospace and defense industries, and it was generating sales of $2 million a year. The company was doing well, but two members of the leadership team knew the organization could make a much bigger impact.
“Jeff Fahrenwald, now our VP of strategy development and execution, and I worked together and developed the first strategic plan focused on a new direction to transform the company. We planned a pretty strong growth trajectory,” remembers Peter Provenzano, SupplyCore’s president & CEO.
When it was time to present the plan to the team, “the rest of the management team really pushed back on the aggressive growth projections. We were a $2 million company, and our plan was to grow to $60 million in three years. They thought we couldn’t do it,” says Peter.
However, with a big emphasis on strategy execution, the company hit $58 million within 3 years, and has kept growing ever since.
President & CEO
"Growing in Complexity Requires a Cultural Shift."
SupplyCore’s growth landed them on the Inc. 500 list multiple times, and Inc. invited Peter to join its CEO peer group. The group asked each member to present the quarterly results her or his company achieved based on their organizations’ strategic plans.
“I spent weeks gathering information, so I could present it to the other CEOs. Our entire team was going through a fire drill to make it happen,” recalls Peter.
“Back then, all the planning was done on word processing templates and spreadsheets. It worked because we were a small team, and it was easy to communicate with everyone. But as we grew, our organization also grew in complexity,” continues Peter. “Growing in complexity requires a cultural shift in the process of how strategy execution is realized.”
Culture of Execution: The Business Results
Overall, Inc. has recognized SupplyCore for its fast growth nine times so far. Peter credits this to his team’s commitment to a strategy execution framework. Besides the honor, SupplyCore has also experienced these positive business results associated with agility, rapid change, and adaptability.
How to Start Creating a Culture of Execution
Your organizational culture is a critical part of successful strategy execution. Without the right environment, your strategy will remain simply ideas in a spreadsheet or
- A culture of execution takes commitment from the top. If leaders do not make the plan a priority, their teams won’t either. Leadership has to be a strong advocate for focusing on the plan goals.
- Before you can begin to realize strategy execution, assess your current culture. Where are you on your strategic journey?
Take our Strategy Readiness Assessment to find out.
- Strategy execution takes work. Cultural shifts do not happen overnight, but if leadership commits to dedicating time and resources to the governance of your strategy and its execution, you will see results happen.