Your plan’s vision is a broad description of the value an organization provides. Regardless of how ambitious your strategic plan is, your vision is the tool that inspires your team to do their best.
It is a visual image of what the organization is trying to produce or become. Your vision statement should inspire people and motivate them to want to be part of and contribute to the organization.
Next up: Writing a Values Statement
What's in the Guide
What role does vision serve?
Learn how your vision statement is unique from mission statements or values and use it to inspire action.
Specific visions are more likely to be stated in a specified time frame and are measurable. Learn how to write a vision that drives results.
Examples of powerful vision statements to help inspire your planning and development.