Why do you exist?
Many times it is unnecessary to be specific about the customers you wish to serve but if there is doubt – mission is important to include.
As long as your mission provides clear direction and purpose for all those who work in your organization, it has accomplished its goal. Attention to mission helps your plan adhere to its primary purpose and serves as a touchstone for decision-making.
Next up: Writing a Vision Statement
What's in the Guide
Mission statements are part of the cornerstone of your strategic plan. Learn why it’s important to craft a good one and what it can do for your organization.
Your mission needs to be impactful and memorable. Get the guide for tips to guide your writing.
Examples of powerful mission statements and links to other resources to inspire your planning and development.