According to G2, over five million unique buyers visit their website every month to purchase software for business. These buyers vet aspects like pricing, app integration, and company values, which have become increasingly important in the past few years.
Even after viewing a product demo and looking at a contract, there’s one question buyers often forget to ask: What does your customer success and customer service look like?
There’s an important difference between the two, and both are crucial for the adoption of new technology at your company.