Are Mission Statements Dead?
Mission, as a defining statement for an organization, has fallen out of favor lately.
If you do not know what you are doing and for whom you are doing it, you can easily get distracted. There is a fine line to be wary of. If you’re too rigid, you may run into problems too. As a result, wanting to commit, in a statement of purpose, to what your business is doing and who you serve seems…. weird.
The current distaste for writing a mission statement is due to the rise of the tech world where businesses scale incredibly fast. When a brand says they want to serve ‘everyone on the planet’, they can, so they do not need to find who they want to help.
Organizations need to be able to identify:
- who matters to them
- whose needs require satisfying
- and who will become dissatisfied if they don’t deliver as promised