Stakeholders, more now than ever, want to support a brand that they understand and respect. Inward-facing statements and goals motivate and align employees in order to achieve their strategy. Outward-facing statements aim to connect with external audiences– including prospects, customers, and vendors– and create brand perception.
In fact, the 2020 Consumer Culture Report shows that “71% of consumers prefer buying from companies aligned with their values.”
That’s a statistic no organization should ignore; instead, it should motivate teams to take a hard look at their mission, purpose, vision, and values.
If you’re stuck in your visioning stage, look below to help guide and focus your objectives.